Marketing is a mixture of statistics and human responses. Every business owner wants the cold hard facts, but when you’re sat in your office reading them over, you still lack something. No matter how good your statistics and even sales figures look, you would still like to hear back from customers personally. That’s why marketing is such a valuable part of your business because it’s an automatic way of communicating with your customers. Let’s look further on how understanding the signs your ads are working.

Those of you who aren’t too familiar with what good ad performance looks like may choose this route of feedback only. It’s common for small business owners to value verbal and written feedback more than graphs and bar charts. But here’s how you can understand the signs of positive customer response to your ads.
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